- Learning of the association between two stimuli by capitalising on instinctive responses.
- Pavlov paired ringing of bell and the appearance of meat powder to see if dogs could acquire the association, ie salivate.
- Meat powder was the unconditioned stimulus. Salivating to the meat powder was the unconditioned response.
- Ringing the bell was the conditioned stimulus. Salivating to the bell was the conditioned response.
- It takes three things to acquire associations
- Being exposed multiple times to pair the two stimuli
- Temporal contiguity
- Two stimuli should happen close enough together in time
- Differential contingency
- When the conditioned stimulus occurs, the unconditioned stimulus will come
- Very little attention to the idea that people may actively try to learn something
- No attention to the idea of feedback
- The idea of rewards and punishment are important aspects of how we learn is not addressed