Behavioral nuggets are small, actionable pieces of advice or insights that help people change their behavior or habits in a positive way.

Scarcity

We value things more when they’re in limited supply.

Prospect Theory

A loss hurts more than an equal gain feels good

Framing

We make very different decisions based on how a fact is presented.

Self-Expression

We constantly seek out ways to communicate our identity to others.

Priming

Our decisions are shaped by memories recalled from things just seen or heard.

Autonomy Bias

We have a deep-seated need to control our situations.

Status Quo Bias

We ten to stick with our previous choices, even if the alternatives might be better.

Round Pricing Preference

We prefer and trust whole numbers over those ending in a 9.

Center-Stage Effect

We prefer the middle option in a horizontal set of choices.

Friction

We’reless likely to complete a task with each step added.

Boundary Pricing

We’re more likely to upgrade if the base price feels closer.

Afterlife Effect

We recycle more when shown what the product will become.

Zeigarnik Effect

Incomplete tasks weigh on our minds until done.

Time Scarcity

We’re more likely to act if the clock is ticking.

Surprise Effect

We respond well to positive, unexpected, personal gestures.

Storyteller Bias

We’re more persuaded by and better recall those who tell stories.

Spacing Effect

We remember things better when repeated over time and across environment.s

Segregation Effect

Postive experience feel better overall when we spread them out.

Rhyme As Reason EFfect

Rhyming statements that you hear, they are seen as more sincere.

Reciprocity Decay

Our desire to give back wanes rapidly with time.

Product-Person Bias

We look for and value human connections in our products.

Picture Superiority Effect

We remember images fare better than words.

Odor Priming

We’ll pay more when we smell something nice.

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones.

Limited Choice

We’re more likely to decide when the options are sensibly restricted.

IKEA Effect

We’ll pay disproportionately more for something we helped create.

Hedonic Adaptation

We feel less joy for a gain and discomfort for a loss goes by.

Goal Priming

When we’re reminded of our aims, we’re more motivated to reach them.

Fresh Start Effect

We’re more likely to stick to habits made at the start of new time periods.

Fluency Shortcut

Statements that are easier to understand are more believable.

Entourage Effect

Our status is elevated when we share our VIP treatment.

Endowed Progress Effect

We reach our goals faster when we have help getting started.

Devil Effect

Our perception of a single negative attribute unfairly bleeds into other unrelated areas.

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attrative.

Contrast Effect

We better remember products that stand out from their surroundings.

Competition

We strive with and against one another for limited resources and status.

Collection Bias

We have an emotion need to amass sets of related items.

Choice-Supportive Bias

We recall more of the positives of our choices over any negatives.

Biophilia Effect

We’re drawn to living things and become stressed if too detached from them.

Authority

We have a strong tendency to comply with those in charge.

Aggregation Effect

Negative expreiences feel less painful overall when they’re bundled together.

Social Proof

We copy the behaviors of others, especially in unfamiliar situations.

Reciprocity

We’re hardwired to retun kindess received.

Loss Aversion

We feel more negative when losing something than positive when we gain it.

Default Effect

We ten to accept the options pre-chose for us

Anchoring

What we see first affects our judgement of everything thereafter.

Fast & Slow Thinking

We make knee-jerk spontaneous decisions that can cause regretful damage.

Dynamic Norms

We’re more likely to change if we can see a new behavior developing.

Salience

Our choices are determined by the information w’re shown.

Measurement Paradox

We engjoy experiences less when we track them.

In-Group Bias

We tend to favor our group over others.

If-Then Plans

If in this scenario, we then plan to do that, we’ll more likely to reach our goals.

Zero Price Bias

We value something more when free over very cheap.

Tiny Habits

We’re more likely to reach goals when broken down into smaller ones.

Temptation Bundling

We’re more likely to do the hard stuff when coupled with the pleasant.

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so.

Status

We constantly look for ways to improve how others see us.

Serial Position Effect

We better remember the first and last items in a list.

Risk Aversion

We don’t like uncertainity and generallly stick to what we know.

Rewards

We change our behavior when given gifts that reinforce actions and goals.

Reactance

We’ll do the oppositve from what we’re asked if we’re pushed too

Present Bias

What we wnat now is often the oppositve of what we aspire to in the future.

Peak-End Rule

We remember and experience by its peaks and how it ended.

Nostalgia Effect

Thinking about the past makes us want to spend more now.

Mere Exposure Effect

We like things more as they become more familiar to us.

Limited Access

We place greater value in things when there are barriers placed around them.

Humour Effect

We’re more motivated by and remember things that makes us laugh.

Halo Effect

We incorrectly transfer judgements of know attributes onto other unrelated or unknown ones.

Goal Gradient Effect

Our efforts increase the closer we are to taks completion.

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later.

Feedback Loops

We look for information that provides clarity on our actions.

Ownership Bias

We value things more when we feel we own them.

Door In The Face

We’re more likely to agree to a small request after first rejecting a larger one.

Delay Discounting

We chose smaller, more immediate rewards over greater ones that we need to wait for.

Curiosity Effect

We’re driven to seek missing info that closes our knowledge gap.

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t.

Commitment

Once we’ve made a public statement we make consistnent decisions to support it.

Chunking

We process information better when it’s broken down into smaller, more manageable parts.

Certainity Effect

We have clarity over chance and make costly sacrifices to get it.

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily.

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made.